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MICRO DEGREE

LIVE Classes

Digital Marketing with GenAI

Become a professional Digital Marketeer
in just 6 weeks!

Application closes on 16 Oct 2025

Seats Remaining: 30

Become a professional Digital Marketeer
in just 6 weeks!

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100% Moneyback Guarantee

3.3X
3.3X
Demand Growth
Demand Growth
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2 Million Jobs Created
2 Million Jobs Created
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Application closes on:16 Oct 2025
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What is in it for you?

Shape the future with Digital Marketing

Live Classes

Live Classes Live Classes

Instructor-led Live Sessions Instructor-led Live Sessions

Attend 4 weeks of instructor led live classes at the lowest price ever

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Projects & Case Studies

Projects & Case Studies

Projects & Case Studies

Gain hands-on experience with projects and real-world case studies for impactful learning

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Verified Certificate

Verified Certificate

Verified Certificate

Earn a industry recognized certificate and kick start your career

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Session Recordings

Session Recordings

Session Recordings

Revisit older chapters anytime with recorded sessions

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Lifetime Access

Lifetime Access

Lifetime Access of Recordings

Get lifetime access to the recorded sessions

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Study Materials

Study Materials

Study Materials

Access comprehensive study materials designed to enhance your learning experience

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Grab your slot before the offer expires

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10 candidates only

limited time offer50% OFF₹12600
₹6300

Grab your slot before the offer expires

Discount applicable for next 10 candidates only.

₹12600
limited time offer50% OFF
₹6300

Reserve your spot today!

1
2

Basic Info

Select Offers

Application closes on:16 Oct 2025
Get instant access of pre-course material!

Full Name*
Email*
WhatsApp Number*
Checkbox EdYoda

Share the program details with me overWhatsappIcon

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Curriculum

A Curriculum designed for your success

Live Sessions Schedule
dateSat - Sun (Weekends Only) timeTiming: 11:00 AM - 1:00 PM/ 7:00 PM - 9:00 PM IST

Foundations of Modern Digital MarketingDownArrow
Module 1
Topics Covered
  • Understanding Digital Marketing and Its Core Channels
  • Consumer Psychology and Data-Driven Buyer Personas
  • Marketing Funnels and Customer Journey Mapping
  • Essential Metrics: CTR, CPC, CPA, ROI, and Conversion Rate
  • Using AI Tools for Market Research and Trend Discovery
  • Integrating Automation for Smarter Campaign Management
Branding and Positioning in a Digital EraDownArrow
Module 2
Topics Covered
  • Defining a Brand Voice, Tone, and Personality
  • Developing a Unique Selling Proposition (USP)
  • Design and Visual Identity Using Creative Tools and AI Assistants
  • Maintaining Brand Consistency Across All Channels
  • Storytelling Frameworks for Brand Narratives
  • Testing Brand Concepts Using Audience Insights and A/B Tools
Content Marketing Strategy and ExecutionDownArrow
Module 3
Topics Covered
  • Planning Content That Aligns with Buyer Intent
  • Keyword Research, Topic Clustering, and AI-Assisted Ideation
  • Content Creation: Writing, Design, and Video Production
  • Optimizing Content for Engagement and SEO
  • Repurposing Content Across Platforms Efficiently
  • Content Distribution and Promotion Strategies
Search Engine Optimization (SEO)DownArrow
Module 4
Topics Covered
  • On-Page Optimization: Titles, Meta Tags, and Content Structure
  • Off-Page SEO: Link Building, Partnerships, and PR
  • Technical SEO: Site Speed, Indexing, and Schema
  • Using AI Tools for Keyword and SERP Analysis
  • Voice Search and Semantic SEO Optimization
  • Tracking and Reporting SEO Performance
Paid Advertising and Performance MarketingDownArrow
Module 5
Topics Covered
  • Understanding Ad Platforms: Google, Meta, LinkedIn, and TikTok
  • Campaign Planning: Goals, Audiences, and Budgeting
  • Creating Effective Ad Copy and Visuals with Creative Assistance
  • A/B Testing and Performance Optimization
  • Smart Bidding, Predictive Targeting, and Automation
  • Analyzing Ad Data and Scaling Campaigns
Social Media Marketing and Community BuildingDownArrow
Module 6
Topics Covered
  • Platform Strategy: Instagram, LinkedIn, YouTube, TikTok, and X
  • Building Authentic Engagement and Relationships
  • Social Listening and Sentiment Analysis for Strategy
  • Content Scheduling and Automation Tools
  • Leveraging AI Insights for Audience Growth
  • Measuring Engagement, Reach, and Conversion
Email Marketing and Lifecycle AutomationDownArrow
Module 7
Topics Covered
  • Building and Segmenting an Email List
  • Crafting Personal and High-Performing Email Campaigns
  • Automating Journeys: Welcome, Nurture, and Retention Flows
  • Optimizing Deliverability and Compliance (GDPR, CAN-SPAM)
  • Dynamic Personalization and Predictive Send Optimization
  • Analyzing Open Rates, CTRs, and ROI
Marketing Analytics and Data InsightsDownArrow
Module 8
Topics Covered
  • Understanding Analytics Tools (GA4, Search Console, Social Insights)
  • Tracking Conversions and Attribution Modeling
  • Building Interactive Dashboards for Campaigns
  • Predictive Insights and Trend Forecasting
  • Automated Reporting and Visualization
  • Making Data-Driven Marketing Decisions
Conversion Rate Optimization (CRO)DownArrow
Module 9
Topics Covered
  • Designing High-Converting Landing Pages
  • Understanding User Behavior through Analytics and Heatmaps
  • Running A/B and Multivariate Tests
  • Optimizing Forms, CTAs, and Funnels
  • Personalizing User Experiences at Scale
  • Case Studies: Incremental Gains Through Continuous Testing
Professional Growth and Real-World ImplementationDownArrow
Module 10
Topics Covered
  • Building a Strong Digital Marketing Portfolio
  • Managing Projects and Client Relationships
  • Essential Marketing Tech Stack and AI Assistants
  • Ethical Marketing and Responsible AI Use
  • Certifications and Continuous Learning Pathways
  • Capstone Project: Launching a Full Digital Campaign

Course Includes

course includes

Doubt Clearing Sessions

course includes

Relevant Assignments

course includes

Updated Study Materials

course includes

Live Projects

Your Instructors

Course Includes

course includes

Doubt Clearing Sessions

course includes

Relevant Assignments

course includes

Updated Study Materials

course includes

Live Projects

Course Pre-requisites

  • pre-requisiteBasic computer knowledge is required for this course.
  • pre-requisiteThis course is completely beginners friendly.

Skills You Will Learn

    background certification section

    for successfully completing the 'Digital Marketing with GenAI' course conducted from 03 Sep 2025 to 15 Oct 2025

    Add a Industry Recognized
    Certificate To Your Resume

    Industry Recognized
    Certificate

    Learn the best from the best

    • Custom Icon 1
      Career Advancements

      Elevate your career with a respected certificate

    • Custom Icon 1
      Industry Respect

      Gain credibility in the field

    • Custom Icon 1
      Networking

      Connect with experts and peers

    • Custom Icon 1
      Opportunities

      Attract exciting job prospects and promotions

    Medal
    CertificateImageMob

    for successfully completing the 'Digital Marketing with GenAI' course conducted from 03 Sep 2025 to 15 Oct 2025

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    Limited time₹12600
    ₹6300
    moneyback guarantee

    100% Moneyback Guarantee

    Limited time offer₹12600₹6300
    moneyback guarantee

    100% Moneyback Guarantee

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    Looking for help? Here are our most frequently asked questions

    1

    What is a EdYoda Micro Degree?

    EdYoda Micro Degree is an online, Live classroom based short-term course, where you get Live Sessions conducted by industry experts. It is designed to help you acquire practical & job-relevant skills quickly.

    2

    How do I register for the micro degree?

    To register, visit the micro degree details page and fill up the registration form and make the payment to reserve your seat before the application closing date.

    3

    What happens after I register and pay?

    After successful registration and payment, you will receive a confirmation email with instructions on how to access the online micro degree classes

    4

    Are there any pre-requisites?

    All you need is a PC or Laptop to attend the online live classes and your commitment of 4 weeks. Apart from that there are no prerequisite for the Micro Degree.

    5

    What if I miss a live session?

    We've got you covered! The session recording will be added automatically on the classroom platform after the session is ended.

    6

    Will I get a certificate after completion?

    Yes. After successful completion of curriculum you will be provided a digital certificate which you can download and share with others.

    faq img

    What is a EdYoda Micro Degree?

    EdYoda Micro Degree is an online, Live classroom based short-term course, where you get Live Sessions conducted by industry experts. It is designed to help you acquire practical & job-relevant skills quickly.

    faq img

    How do I register for the micro degree?

    To register, visit the micro degree details page and fill up the registration form and make the payment to reserve your seat before the application closing date.

    faq img

    What happens after I register and pay?

    After successful registration and payment, you will receive a confirmation email with instructions on how to access the online micro degree classes

    faq img

    Are there any pre-requisites?

    All you need is a PC or Laptop to attend the online live classes and your commitment of 4 weeks. Apart from that there are no prerequisite for the Micro Degree.

    faq img

    What if I miss a live session?

    We've got you covered! The session recording will be added automatically on the classroom platform after the session is ended.

    faq img

    Will I get a certificate after completion?

    Yes. After successful completion of curriculum you will be provided a digital certificate which you can download and share with others.

    General FAQs

    Everything you need to know
    What is the Digital Marketing with GenAI Micro Degree, and who is it designed for?DownArrow
    Micro Degree course is live or recorded?DownArrow
    In what language will the course be taught?DownArrow
    How do I access the course details and learning material after registration?DownArrow
    Do I need to have prior programming experience to enroll?DownArrow
    Who are the instructors, and what is their experience?DownArrow
    What is the cost of the course, and are there any discounts available?DownArrow
    Will there be assignments, assessments, or a final project in the course?DownArrow
    Can I interact with instructors and fellow students during the course?DownArrow
    What is 100% moneyback guarantee?DownArrow

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    Digital Marketeer

    MICRO DEGREE

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