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MICRO DEGREE

LIVE Classes

Performance Marketing with AI

Become a professional Performance Marketing
in just 4 weeks!

Application closes on 16 Oct 2025

Seats Remaining: 30

Become a professional Performance Marketing
in just 4 weeks!

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moneyback guarantee

100% Moneyback Guarantee

3.3X
3.3X
Demand Growth
Demand Growth
2M
2M
2 Million Jobs Created
2 Million Jobs Created
₹30 LAKH
₹30 LAKH
Average Salary Package
Average Salary Package
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Application closes on:16 Oct 2025
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What is in it for you?

Shape the future with Performance Marketing

Live Classes

Live Classes Live Classes

Instructor-led Live Sessions Instructor-led Live Sessions

Attend 4 weeks of instructor led live classes at the lowest price ever

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Projects & Case Studies

Projects & Case Studies

Projects & Case Studies

Gain hands-on experience with projects and real-world case studies for impactful learning

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Verified Certificate

Verified Certificate

Verified Certificate

Earn a industry recognized certificate and kick start your career

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Session Recordings

Session Recordings

Session Recordings

Revisit older chapters anytime with recorded sessions

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Lifetime Access

Lifetime Access

Lifetime Access of Recordings

Get lifetime access to the recorded sessions

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Study Materials

Study Materials

Study Materials

Access comprehensive study materials designed to enhance your learning experience

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Grab your slot before the offer expires

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10 candidates only

limited time offer50% OFF₹14000
₹7000

Grab your slot before the offer expires

Discount applicable for next 10 candidates only.

₹14000
limited time offer50% OFF
₹7000

Reserve your spot today!

1
2

Basic Info

Select Offers

Application closes on:16 Oct 2025
Get instant access of pre-course material!

Full Name*
Email*
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Checkbox EdYoda

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Curriculum

A Curriculum designed for your success

Live Sessions Schedule
dateSat - Sun (Weekends Only) timeTiming: 11:00 AM - 1:00 PM/ 7:00 PM - 9:00 PM IST

Foundations of Performance MarketingDownArrow
Module 1
Topics Covered
  • Understanding the Performance Marketing Ecosystem
  • Key Metrics: CAC, LTV, ROAS, CTR, and Conversion Rate
  • Attribution Models and Measurement Frameworks
  • Audience Targeting and Segmentation Fundamentals
  • Using Data and Automation for Smarter Decisions
  • Setting Up Tracking, Pixels, and Conversion Events
Audience Research and TargetingDownArrow
Module 2
Topics Covered
  • Developing Customer Personas from Behavioral Data
  • Lookalike, Predictive, and Interest-Based Targeting
  • Segmentation Strategies Across Platforms
  • Dynamic Audience Updates and Retargeting
  • Ethical Data Collection and Privacy Practices
  • Using Automation and Insights Tools for Precision Targeting
Ad Creatives and Message OptimizationDownArrow
Module 3
Topics Covered
  • Creative Strategy for Paid Media Campaigns
  • Ad Copywriting and Visual Design Principles
  • Dynamic Creative Optimization (DCO) Workflows
  • Iterative Creative Testing for High Performance
  • Personalization at Scale Across Platforms
  • Evaluating Creative Impact on Campaign Metrics
Campaign Strategy, Bidding, and BudgetingDownArrow
Module 4
Topics Covered
  • Understanding Auction Systems Across Platforms
  • Budget Planning and Multi-Channel Allocation
  • Smart Bidding and Automated Campaign Management
  • Real-Time Performance Monitoring and Adjustments
  • Scaling Campaigns Efficiently and Sustainably
  • Balancing Performance Goals with Brand Objectives
Analytics, Optimization, and InsightsDownArrow
Module 5
Topics Covered
  • Building Dashboards for Real-Time Performance Tracking
  • Analyzing Campaign Data to Identify Growth Opportunities
  • Predictive and Trend-Based Performance Forecasting
  • A/B Testing, Lift Studies, and Incrementality
  • Conversion Path and Funnel Optimization
  • Using Data Visualization Tools for Strategic Reporting
Conversion Rate Optimization (CRO)DownArrow
Module 6
Topics Covered
  • Landing Page Structure and UX Psychology
  • Behavior Analysis Using Heatmaps and Session Data
  • Form Optimization and Micro-Conversion Design
  • Testing Hypotheses and Implementing Learnings
  • Personalized On-Site Experiences at Scale
  • Continuous Feedback Loops for Growth
Cross-Channel Marketing and AutomationDownArrow
Module 7
Topics Covered
  • Integrating Paid, Owned, and Earned Channels
  • Journey Mapping and Multi-Touch Attribution
  • Automation Workflows Across Platforms
  • Unified Campaign Management and Data Sync
  • Real-Time Optimization Across Channels
  • Evaluating Cross-Channel Synergies and ROI
Performance Leadership and Future SkillsDownArrow
Module 8
Topics Covered
  • Building and Managing High-Performance Teams
  • Marketing Ethics, Data Governance, and Compliance
  • Emerging Trends: Predictive Targeting and Adaptive Budgeting
  • Sustainable Marketing and Responsible Automation
  • Performance Storytelling and Executive Reporting
  • Career Growth in Data-Driven Marketing Roles

Course Includes

course includes

Doubt Clearing Sessions

course includes

Relevant Assignments

course includes

Updated Study Materials

course includes

Live Projects

Your Instructors

Course Includes

course includes

Doubt Clearing Sessions

course includes

Relevant Assignments

course includes

Updated Study Materials

course includes

Live Projects

Course Pre-requisites

  • pre-requisiteBasic digital marketing knowledge is required for this course.

Skills You Will Learn

    background certification section

    for successfully completing the 'Performance Marketing with AI' course conducted from 17 Sep 2025 to 15 Oct 2025

    Add a Industry Recognized
    Certificate To Your Resume

    Industry Recognized
    Certificate

    Learn the best from the best

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      Career Advancements

      Elevate your career with a respected certificate

    • Custom Icon 1
      Industry Respect

      Gain credibility in the field

    • Custom Icon 1
      Networking

      Connect with experts and peers

    • Custom Icon 1
      Opportunities

      Attract exciting job prospects and promotions

    Medal
    CertificateImageMob

    for successfully completing the 'Performance Marketing with AI' course conducted from 17 Sep 2025 to 15 Oct 2025

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    Limited time₹14000
    ₹7000
    moneyback guarantee

    100% Moneyback Guarantee

    Limited time offer₹14000₹7000
    moneyback guarantee

    100% Moneyback Guarantee

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    Looking for help? Here are our most frequently asked questions

    1

    What is a EdYoda Micro Degree?

    EdYoda Micro Degree is an online, Live classroom based short-term course, where you get Live Sessions conducted by industry experts. It is designed to help you acquire practical & job-relevant skills quickly.

    2

    How do I register for the micro degree?

    To register, visit the micro degree details page and fill up the registration form and make the payment to reserve your seat before the application closing date.

    3

    What happens after I register and pay?

    After successful registration and payment, you will receive a confirmation email with instructions on how to access the online micro degree classes

    4

    Are there any pre-requisites?

    All you need is a PC or Laptop to attend the online live classes and your commitment of 4 weeks. Apart from that there are no prerequisite for the Micro Degree.

    5

    What if I miss a live session?

    We've got you covered! The session recording will be added automatically on the classroom platform after the session is ended.

    6

    Will I get a certificate after completion?

    Yes. After successful completion of curriculum you will be provided a digital certificate which you can download and share with others.

    faq img

    What is a EdYoda Micro Degree?

    EdYoda Micro Degree is an online, Live classroom based short-term course, where you get Live Sessions conducted by industry experts. It is designed to help you acquire practical & job-relevant skills quickly.

    faq img

    How do I register for the micro degree?

    To register, visit the micro degree details page and fill up the registration form and make the payment to reserve your seat before the application closing date.

    faq img

    What happens after I register and pay?

    After successful registration and payment, you will receive a confirmation email with instructions on how to access the online micro degree classes

    faq img

    Are there any pre-requisites?

    All you need is a PC or Laptop to attend the online live classes and your commitment of 4 weeks. Apart from that there are no prerequisite for the Micro Degree.

    faq img

    What if I miss a live session?

    We've got you covered! The session recording will be added automatically on the classroom platform after the session is ended.

    faq img

    Will I get a certificate after completion?

    Yes. After successful completion of curriculum you will be provided a digital certificate which you can download and share with others.

    General FAQs

    Everything you need to know
    What is the Performance Marketing with AI Micro Degree, and who is it designed for?DownArrow
    Micro Degree course is live or recorded?DownArrow
    In what language will the course be taught?DownArrow
    How do I access the course details and learning material after registration?DownArrow
    Do I need to have prior programming experience to enroll?DownArrow
    Who are the instructors, and what is their experience?DownArrow
    What is the cost of the course, and are there any discounts available?DownArrow
    Will there be assignments, assessments, or a final project in the course?DownArrow
    Can I interact with instructors and fellow students during the course?DownArrow
    What is 100% moneyback guarantee?DownArrow

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    Performance Marketing

    MICRO DEGREE

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